Privacy policy
What we collect, why, and what you can ask us to do about it.
What we collect
When you shop: your name, delivery address, email, phone number, and what you ordered. Card details are handled by our payment provider and never reach our servers.
When you join as a brand partner, and only because the law requires it before we can pay you: your PAN, your bank account details, and documents proving both. We ask for the last four digits of your Aadhaar and a masked copy — we do not store full Aadhaar numbers.
We also record which brand partner referred you, so the right person is credited for the sale.
Why we collect it
To take and deliver your order, to pay commission to the right person, to meet our tax and know-your-customer obligations, and to answer you when you get in touch. We do not sell your data. We do not share it with anybody except the couriers, payment providers and professional advisers who need it to do their part, and the authorities where the law requires it.
How long we keep it
Order and tax records for as long as tax law requires. KYC documents for as long as you are a brand partner and for the period afterwards that the law requires. Anything else, only while it is useful.
What you can ask for
A copy of what we hold about you, a correction if it is wrong, or deletion where we are not required to keep it. Write to at and we will respond within 7 days.
Cookies
We use cookies to keep you signed in, to remember your basket, and to remember which brand partner referred you so they are credited if you buy later. Blocking them will break the basket and may mean your referrer is not credited.
Security
The site runs over an encrypted connection, documents are stored with restricted access, and only staff who need to see KYC records can open them. No system is perfect; if something goes wrong that affects you, we will tell you.